Privacy Policy

Last updated: March 2026

1. Introduction

DataOptix ("we", "our", or "us") is a WhatsApp Business Platform solution provider. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform to manage WhatsApp Business communications.

2. Information We Collect

We collect the following categories of information:

  • Account Information: Name, email address, company name, and login credentials when you register on our platform.
  • WhatsApp Business Data: WhatsApp Business Account (WABA) identifiers, phone numbers, message templates, and conversation data obtained through Meta's Embedded Signup and Cloud API.
  • Message Data: Content of messages sent and received through the WhatsApp Business Platform, including message metadata (timestamps, delivery statuses).
  • Webhook Data: Event notifications received from Meta's servers regarding message deliveries, status updates, and account changes.
  • Usage Data: Information about how you interact with our platform, including pages visited, features used, and actions taken.

3. How We Use Your Information

We use collected information to:

  • Provide, operate, and maintain the WhatsApp Business management platform.
  • Facilitate the onboarding of WhatsApp Business Accounts through Meta's Embedded Signup.
  • Enable sending and receiving of WhatsApp messages on your behalf.
  • Manage and submit message templates for approval by Meta.
  • Process webhook events and deliver real-time status updates.
  • Improve and optimize our platform and services.
  • Comply with legal obligations and Meta's platform policies.

4. Data Sharing and Disclosure

We share data with the following parties:

  • Meta Platforms, Inc.: We transmit data to Meta through the WhatsApp Cloud API as necessary to provide messaging services. This includes message content, phone numbers, and template data.
  • Service Providers: We may use third-party services for hosting, analytics, and infrastructure that process data on our behalf.
  • Legal Requirements: We may disclose information when required by law or to protect our rights.

We do not sell your personal information to third parties.

5. WhatsApp Data Handling

In accordance with Meta's Platform Terms and WhatsApp Business policies:

  • We only access WhatsApp data that is necessary to provide our services.
  • Message content is processed and stored securely to facilitate conversation management.
  • Access tokens obtained through Embedded Signup are stored encrypted and used only for authorized API operations.
  • We comply with Meta's data retention and deletion requirements.
  • We do not use WhatsApp data for advertising or unrelated purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of sensitive data at rest and in transit.
  • Access controls and authentication requirements.
  • Regular security assessments and monitoring.
  • Secure handling of API credentials and access tokens.

7. Data Retention

We retain your data for as long as your account is active or as needed to provide services. Message data and webhook events are retained in accordance with Meta's policies and applicable regulations. You may request deletion of your data at any time by contacting us.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data.
  • Object to or restrict processing of your data.
  • Data portability.

9. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Email: hello@dataoptix.ai